Debbie Weil on Corporate Blogging
One of the references under the post on books is The Corporate Blogging Book by Debbie Weil. Chapter one is freely available at the The Corporate Blogging Book website and you really should read it. This chapter presents information about blogging in a question and answer format.
It looks at the difference between a blog and a website, that its an additional communication channel and not a replacement for press releases, e-newsletters etc. It discusses what makes a good corporate blog, legal issues, employee blogs and resources needed. Weil also provides a list of corporate blogs from large to small organisations. And a list of some good CEO blogs (in her opinion) – Matt Blumberg, Karen Christensen, and Alan Meckler, amongst others.
Weil provides some resources and links to other sites, including Business Blog Consulting which has a number of contributors. The last couple of posts on the site were about responding to negative comments – always handy to know ways to do it well – and what to blog and not to blog from a legal point of view.
About responding to negative comments – I have to say that in the last couple of days I’ve noticed some bloggers responding to what they see as unfair or untrue comments made about them by other bloggers. One blogger even commented that blogging would not survive if people were not being truthful. Given the evolving nature of blogs – we’ll watch this space.
The resources section also has a link to a wiki listing corporate blogs from around the world. There is one listing from Australia which I checked out but wasn’t certain who was blogging, couldn’t help noticing the typos, and thought it would be a good blog to review.
Weil offers consulting in business blogging via BlogWrite for CEOs and podcasts weekly. This supports her views on why you should blog. One of the reasons according to Weil is to contribute to thought leadership. Thought leadership? This means writing on the topic related to your industry in an expert way showing you have something to say and saying it well.
Have fun browsing on the sites discussed!
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