Communicate through technology

Some good opinions on corporate content were given at a Marketing Workshop (American Marketing Association) as reported by Toby Bloomberg in her blog Diva Marketing, and who conducted a session on social media. See the post titled Corporate Blog Content (Mar19, 2007).

I liked what Toby had to say and delved a little more into her site. She is a consultant for social media marketing strategy believing that to be effective a social media strategy has to be included into a marketing plan. But before this happens you really need to see if the organisation is ready for a more open communication between it and its customers and stakeholders.

As well as whether the culture of the organisation is ready for blogging, consider the fit to the marketing and business goals. If this is looking positive, then start planning for a corporate blog. In this process establish the goals and objectives, the target audience, the type of blog, content, guidelines, amongst other items.

Other major components are the training requirements in writing a blog and in building relationships, planning the launch, and evaluating the results. See Toby’s post on Blog Report Card for some criteria for evaluating blogs.

Filed under: Corporate blogs and