Communicate through technology

In the Next section of today’s (Tuesday) Sydney Morning Herald is a report about the reaction of Jonathon Schwartz to a negative blog by Matt Mullenweg. Mullenweg is well known in the open-source developers area. He collaborated with Mike Little to produceWordPress and has worked on numerous other online tools including Akismet which helps stop spam comments.

Schwartz’s reaction was to publicly apologise to Mullenweg and ask if there was a second chance to get things right. Very shortly, they were having breakfast together. Is this what happens to everyone who has something negative to say about Sun? No! This is what happens when an influential blogger, innovative developer, and entreprenuer says it.

Schwartz’s reputation, and Sun’s, would have notched up a few points after this, and deservedly. There was acknowledgement of the issue, an apology and recognition that here was someone whose opinions should be listened to.

Filed under: Corporate blogs, Uncategorized and