Conversations

The theme of our course could be charaterised as ‘conversations’ – that conversations are essential for relationships, to make meaning, to create, innovate and share information whether communicating internally or externally. This weeks lecture was about ways to engage customers, business partners, the media, among others, in conversation; about having something to talk about that [...]

Telling Stories

All around me are posts, snippets, gossip on telling stories about yourself, about a company, about a new product. The art of the story is back in vogue, or rather we realising how useful a story is to convey information. It used to be that stories were the focus for histories of people, relationships between [...]