Communicate through technology

I love the social media tools – I can be in contact with people I’ve never met before and probably will never meet. I can have meaningful conversations that aren’t just about the weather – although there is that tendency to talk about the weather -’hey how’s it going over there. Heard there was a pretty bad storm’ and so it goes.

If I was in marketing or product development, I can get information quickly on trends, who is talking about what and use that information to inform marketing or product development strategies.

So I’m here because I want to communicate to people what’s out there, encourage them to look out there and see what will be useful to their business, their work role. We could be facing a bit of a battle as changing the way work is done or the way we communicate a message is a challenge that many organisations are a little resistant to.