In the Next section of today’s (Tuesday) Sydney Morning Herald is a report about the reaction of Jonathon Schwartz to a negative blog by Matt Mullenweg. Mullenweg is well known in the open-source developers area. He collaborated with Mike Little to produceWordPress and has worked on numerous other online tools including Akismet which helps stop [...]
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Filed under: Corporate blogs, Uncategorized
Some good opinions on corporate content were given at a Marketing Workshop (American Marketing Association) as reported by Toby Bloomberg in her blog Diva Marketing, and who conducted a session on social media. See the post titled Corporate Blog Content (Mar19, 2007).
I liked what Toby had to say and delved a little more into her [...]
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Filed under: Corporate blogs
One of the references under the post on books is The Corporate Blogging Book by Debbie Weil. Chapter one is freely available at the The Corporate Blogging Book website and you really should read it. This chapter presents information about blogging in a question and answer format.
It looks at the difference between a blog [...]
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Filed under: Corporate blogs
A corporate blog is an avenue for communication and marketing helping the organisation reach its goals. It helps to raise the profile of the organisation.
There are internal and external corporate blogs. Internal blogs tend to be used to provide information or for project management to improve internal communication. External blogs communicate information about products, services, [...]
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Filed under: Corporate blogs
